As the range of lunch joints shortened, it was time to enter food chain territory more often since they overshadow most of the high street. Wimbledon especially has seen more and more rise to fame. Gourmet Burger Kitchen was the next competitor for "gourmet" burgers in line with the offerings of pubs in the area.
The settings remind of a an old 50s diner polished with new fabrics and splashed modern colour. It has an open space vibe with a fairly visible open kitchen. It is lazily laid back and casual in contrast with the "gourmet" in GBK. Burgers are always tasty with a different combination of ingredients but still a simple menu focused on the classic diner offer: burger, fries and a soda or milkshake. The chain finds its uniqueness through certain items probably inspired by its Kiwi origins, such as the pineapple, egg and beetroot burger, or the Lemon and Peroa soft drink, or the kiwi-flavoured spicy sauce. Just a few but enough to stand out with flavour.
The most common fail always lies in the cost-portion relationship. GBK provides free monkey nuts and tap water but it still remains quite expensive for what you get and can cost more with the addition of sides and drink.The lack of meal deals or other combined promotion on the spot make the value for money even worse, forcing GBK to stay on the high street but only visited on occasions when you really miss that tasty flavour.
Our verdict is as follows:
Quality of Food 4.00
Hygiene 4.00
Value for Money 2.00
Speed of Service 4.00
Quality of Service 3.67
Ambience & décor 4.00
GBK gets an overall rating of 72.8%
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